Market Research

HU-BCG understands that no single off-the-shelf research solution fits every given business situation. We tailor or customize solutions to address precisely the questions and issues that are unique to each and every client. Our in-house consultants as well as engaged Management students for the projects do plan, design and co-ordinate data collection and place the final analysis in context of your specific needs.

From the start HU-BCG consultants work closely with you, choosing the right questions and providing feedback and answers, linking you directly to the research process and fieldwork.

HU-BCG’s custom research provides insights to formulate and support strategic business decisions that affect the profitability and growth of the company. We offer innovative market research solutions according to clients' specifications, keeping in mind the constraints of time and scope. Our strength is derived from the integrity of our research and analytics, which helps us in providing custom-made reports to our clients. 

 

HU-BCG aims to operate in a flexible way as far as market research is concerned. For your market research, you might require a full service approach i.e. including the initial proposal through to fieldwork and the delivery of the results. Or you may need resource for a particular aspect of the project. Whichever we will be happy to fit in with your individual requirement.

In brief our main market research services include the following:

• Qualitative and quantitative research
• Research design
• Face-to-Face interviewing (In home/Street/In-Store/Exit)
• Accompanied shops/surfs
• Telephone interviewing
• Postal & Self-Completion
• Online research
• Depth Interviews
• Focus group/Group discussions
• Data processing and analysis
• Interpretation & Reporting