HU-BCG’s Portfolio Management service gives organizations the ability to drive the utmost value from their product portfolios by applying portfolio management principles to the product development process to enable more predictable execution through centralized product planning and financial transparency throughout product lifecycles.

With our services you will be able to create offerings that resonate with your customers and strategically differentiate yourself from the competition by evaluating and scoring your product portfolio against drivers of brand choice -- what your customers look for in your offerings and your brand -- and against the background of the competitive landscape. You get the ability to:

• Establish a consistent process that improves collaboration between Marketing and Product Development
  
• Leverage existing customer and market research to make better product roadmap decisions
• Evaluate the impact of product opportunities against quantified brand and competitive metrics